LCI
2D Motion • 3D Motion • Brand Strategy • Stratégie de marque •
TF1
LCI
CONTEXT
As part of the reallocation of French TV channels, LCI asked 17mars to rethink its broadcast identity. By moving from channel 26 to channel 15, the TF1 group faces a dual challenge: to strengthen its current audience while seizing the opportunity to attract new viewers.
CHALLENGE
Rethink how information can be presented to viewers in a content-saturated environment. Adapting the channel to new, more digital-oriented news consumption habits. LCI is asserting its hybrid identity: a channel that can be read as much as it can be watched.
SOLUTION
We designed an adaptable, dynamic layout, articulated around a beam of light. Symbolizing the vitality of information, it guides the eye, prioritizes content and illuminates the interface. Thanks to a modular, multi-flow system that can handle two events in parallel, the layout evolves in sync with current events. Responsive and switchable, all elements coexist in a fluid and legible way.
Our digital-inspired approach features an unhooked composition in widget mode.
The color palette is part of the channel’s revival, now incorporating TF1 blue, cyan as an accent color, lemon yellow to highlight key information, and a vibrant raspberry red for live broadcasts. The strength of the Bild typeface combined with the legibility of Inter make an effective complementary duo for a news channel.
JINGLES
CAMPAGNE
