KÆLEN

2025

Kælen is a fictional cosmetics brand for which we created a visual identity and a series of product animations. We designed a logo distinguished by intertwined letters and bold ligatures, combining elegance and power. We modeled a round, pebble-shaped powder compact on which the logo makes its delicate imprint.

Our product is set in a dark, rocky environment to create contrast and play with light. This approach correlates various mineral textures: the sharp relief of the rock, the detailed granularity of the powder as well as the metallic softness of the object.

PROCESS