ARTE GREETING CARD

Visual Identity •

ARTE

ARTE GREETING CARD

CONTEXT

As we were developing their Christmas TV idents, Arte reached out to design their greeting card as well, both in printed and digital versions.

CHALLENGE

Create a beautiful object that matches the concept we initially developed for broadcast purposes : knitting.

SOLUTION

We picked a typographic approach, writing the greetings in each language in which Arte is available. We designed each letter with indented outlines and decided to embrace the embossing technique, reminiscent of the wool’s materiality. The overall effect contrasts elegantly with the foiled stamping of the Arte logo on the front and the two Pantone colors on the back.