THE DACIA SANDRIDERS

3D Motion

DACIA

THE DACIA SANDRIDERS

CONTEXT

At the Geneva ’24 Motor Show, Dacia presented the competition prototype in which driver Sébastien Loeb will compete in the 46th Dakar Rally.

CHALLENGE

Create a film reminiscent of the Saudi Arabia dunes.

SOLUTION

The video loop we imagined is a choreography based around the element of sand, with each sequence symbolising a key moment in the race.

No fewer than 18 million grains of sand come to life, creating a hypnotic experience in which each grain interacts with its immediate environment.