YOUTUBE FESTIVAL ‘26
Copywriting • Visual Identity • 2D Motion •
YOUTUBE
YOUTUBE FESTIVAL ‘26
CONTEXT
For the second consecutive year, YouTube and Hopscotch Event have once again entrusted 17mars with the audiovisual art direction of YouTube Festival 2026. Held at Salle Pleyel in Paris, this new edition celebrates the richness and diversity of the YouTube ecosystem.
CHALLENGE
To design and shape the editorial narrative of an immersive audiovisual experience that drives the rhythm of the 90-minute show, alternating between talks and live performances. To bring YouTube’s new Brandcast visual identity to life across three stage screens and an XXL arch in the foyer, highlighting the event’s key moments.
SOLUTION
We developed a modular audiovisual system designed to flow seamlessly from one screen to another and integrate fully into the stage design. From the Opening Show to the Anthem film, including animations accompanying the Talks, our creations shaped the rhythm of each sequence, ensured continuity throughout the show and played a central role in defining its identity. A cohesive audiovisual experience delivering a seamless, fluid and dynamic show, reflecting the diversity of YouTube’s talent and creative energy.
LINE-UP REVEAL
ARCH
ANTHEM FILM
OPENING SHOW FILM
JINGLES SPEAKERS
SET DESIGN
Photos : Stephane Sby Balmy
