FINANCIAL EXPLORERS
Brand Strategy • Copywriting • Shooting •
TIKEHAU
FINANCIAL EXPLORERS
CONTEXT
Following the redesign of its brand platform, Tikehau Capital asked the agency to design its very first brand film. We provided communications strategy advice, defining the film’s objectives and the message to be conveyed.
CHALLENGE
To create an impactful film that unites the company’s employees and trigger brand preference. Imagine a powerful storytelling that reflects Tikehau Capital’s visionary approach: sustainable, “on-the-ground” finance.
SOLUTION
We chose the figure of the ‘explorers’ to tell the story of Tikehau Capital’s pioneering spirit and played on the parallel with the world of sailing (Tikehau is the name of a Polynesian atoll).
We went to Paris, London, New York and Singapore to film the founders Mathieu Chabran and Antoine Flamarion, as well as various employees.
The film recounts the day-to-day life of the firm and its quest for innovative financing solutions.
It highlights the encounters with companies, the investment fund’s taste for exchange and concrete issues.
The editing, supported by breathless music, is epic. It reflects the exciting dimension of adventure, evoking travel and the discovery of new horizons through both image and and the lexical field of the narration.
