THE CARWALK

2D Motion • 3D Motion •

RENAULT

THE CARWALK

CONTEXT

Renault unveils its new flagship on the Champs-Élysées: a spectacular three-level architectural achievement, punctuated by multi-format video walls.

CHALLENGE

Design playlists capable of immersing visitors in their discovery and experience of the spaces. Create events in tune with the seasons and during temporary exhibitions organized by the brand.

SOLUTION

Beyond adapting existing advertising films to the required formats, we develop immersive content that plays on the multisensory dimensions of the Renault brand. The radical nature of 2D and graphic motifs conveys the power of the design. Refined 3D elevates desirability, while the boldness of the framing expresses modernity, in resonance with the architecture of the space.