FILANTE
3D Motion • Brand Strategy •
RENAULT
FILANTE
CONTEXT
Renault launches Filante, its new high-end crossover, and entrusts 17mars with the production of the films for the launch campaign.
CHALLENGE
To produce six capsules and an R:techno film. To develop a contemporary visual language that highlights the vehicle’s comfort and technological sophistication.
SOLUTION
We chose to stage Filante in refined, minimalist environments, enhanced by soothing color palettes and smooth, contemplative camera movements. Engineering-grade 3D scans were used to elegantly and precisely reveal the vehicle’s distinctive features.
R:TECHNO FILM
R:TECHNO CAPSULE | ACOUSTICS
R:TECHNO CAPSULE | REAR TAILGATE HEADLAMPS
R:TECHNO CAPSULE | SCREENS
R:TECHNO CAPSULE | POWERTRAIN
R:TECHNO CAPSULE | LOUNGE SEATS
R:TECHNO CAPSULE | FRONT GRILLE
