IAA MOBILITY ’21
2D Motion • 3D Motion •
RENAULT
IAA MOBILITY ’21
CONTEXT
While the car manufacturer has just renewed its visual identity, Renault is taking part in its first motor show since the Covid-19 lockdown.
CHALLENGE
Develop new visual territories in order to bring more visibility to the brand when showcasing their new vehicules during international fairs.
SOLUTION
As part of the new brand identity, the assets created by the agency include a series of video loops, webcast design and coming next. The agency’s creative teams deconstructed and reconstructed the new Renault logo through a series of 2D graphic animations. For the reveal of the new R5 prototype, we celebrated with Renault the 50th anniversary of the French cult model from the ’70s and ’80s. In the age of phygital, we have customised the 3 daily programmes recorded on the stand and streamed live on the Internet. We finally promoted The Originals collection, which was available in the stand shop.
