PARIS MOTOR SHOW ‘24

2D Motion • 3D Motion •

Renault

PARIS MOTOR SHOW ‘24

CONTEXT

Once again, the Renault Group is making its presence known at the Paris Motor Show. Taking over an area of more than 2,500 m2, the brand is unveiling 3 new vehicules, including the new R4. 17mars was tasked with audio-visual artistic direction of the event as well as the production of the media broadcast on a set of screens of unprecedented size.

CHALLENGE

Design immersive video content adapted to these unusual screen formats (60m x 3m and 22m x 5m). Generate a buzz at the press conferences for the reveal, and make the stand feel lively for the duration of the show. Ensure consistency between all broadcast media, deliver more than 100 assets.

SOLUTION

The agency developed 3 graphic universes specific to each of the vehicle models revealed. For R4, we worked on a coloured crystal kinetic effect, for Emblème on caustic effects reminiscent of the seabed, and for the Fl4wer Power concept car, which evokes the hippie era, a grained graphic animation. We have also created several films presenting the brand’s merchandising and accessories collections. In addition, we ensure that the media are seamlessly integrated on site with the technical broadcast teams.