NISSAN PATROL

2D Motion • 3D Motion •

NISSAN

NISSAN PATROL

CONTEXT

Nissan is making a statement in Abu Dhabi with the launch of the new Nissan Patrol. The model was showcased in a spectacular display on an 8 meter high artificial dune covering an area of more than 2,000 m².

CHALLENGE

Design over 40 minutes of large-format video content, adapted to a complex and irregular projection surface, integrating the volume of the dunes and the screens surrounding the stage. Adopt a cutting-edge technology to meet constantly-challenged visual requirements.

SOLUTION

We developed 7 immersive sequences, each with its own aesthetic, illustrating the epic storytelling of the show. We alternated realistic worlds with more graphic ones, always playing with optical illusions, perspective and animation, drawing the spectator into a whirlwind of emotions and sensations. For this performance, we chose the SMODE software, adapted to the constraints of responsiveness and broadcasting, on 31 UHD and 43,840×2400 video projectors, at 50 frames per second.