ATELIER DES LUMIÈRES SEOUL '26
3D Motion • Brand Strategy • Visual Identity •
RENAULT
ATELIER DES LUMIÈRES SEOUL '26
CONTEXT
Seoul, Théâtre des Lumières, January 2026. Renault unveils Filante and entrusts 17mars with the audiovisual artistic direction of the event.
CHALLENGE
The objective was to establish Filante as a premium signature through an iconic reveal, and to imagine an immersive experience tailored to an exceptional venue equipped with more than 100 video projectors.
SOLUTION
We devised a narrative and produced content inspired by the universe suggested by the name “Filante”: celestial expanses, starlight, and a sense of motion. The experience unfolds through the logo reveal, followed by the speakers’ addresses, and culminates in the unveiling of the vehicle.
COUNTDOWN
We designed bespoke typographic characters inspired by the brand signature’s lettering, building a visual crescendo that carries the viewer toward the climax of the logo reveal.
REVEAL NAMING FILM
The logo gradually emerges from the material in a soft, fluid motion, echoing the typographic contours of the brand signature.
SLOW LOOP
MOMENTUM
A three-minute “momentum” film was created to establish a second climax around the discovery of the vehicle’s different models. The viewer is invited on a celestial journey: drawn into a vortex of stars, they are propelled toward the Renault emblem. From its lines of force unfolds a sequence of graphic tableaux and light compositions that structure the space and elevate the unveiling of the cars.
