AUTOMOTO

3D Motion • Visual Identity •

TF1

AUTOMOTO

CONTEXT

TF1 entrusts the agency with the rebranding of the show Automoto, which is celebrating its 50th anniversary on air.

CHALLENGE

Modernize the program’s image, offering car enthusiasts a more powerful visual experience.

SOLUTION

We designed a new logo block and opted for a premium 3D rendering, allowing it to be placed in perspective and bringing depth to all the graphic elements, which until now had been treated in 2D. We also made sure to strengthen consistency across the different segments of the show, while cultivating a unique identity for each.