CARAT

Here at 17mars, we are committed to developing hybrid content by integrating new design
techniques into our creative processes. Carat, a documentary retracing the history of mineralogy,
was the perfect pretext for a new exploration: credits combining AI and custom type.

We used AI to transcend representations of minerals: we created moving images that capture
the poetic essence of minerals and their transformation.

The typography’s original contours echo to the stone’s geometry, where angles
and surfaces interact with emptiness, as do solid and smooth lines.

PROCESS