PARIS MARATHON
Visual Identity • 2D Motion •
W CONRAN
PARIS MARATHON
CONTEXT
ASICS becomes the new title partner of the Paris Marathon, while HOKA continues its partnership with the Paris Half Marathon, with both events unveiling a new identity for the occasion.
CHALLENGE
Bring to life the new logos created by Cadence and W Conran Design, while staying true to each brand’s universe and delivering a bold, memorable reveal.
SOLUTION
We created two 40-second films combining live-action footage, photography and motion design. Driven by powerful soundtracks, the logos deconstruct and reassemble at the musical climax, through a dynamic visual treatment celebrating the energy of the Marathon and the community spirit of the Half Marathon.
PARIS MARATHON
