50' INSIDE
Visual Identity • 2D Motion • 3D Motion •
TF1
50' INSIDE
CONTEXT
To celebrate the 20th anniversary of its iconic show 50’INSIDE, TF1 has entrusted 17mars with the creation of a bold new visual universe, designed for an exceptional primetime broadcast.
CHALLENGE
Create a setting worthy of this milestone anniversary by reinterpreting the show’s iconic visual identity through a more open, elegant and contemporary studio design, while preserving the signature codes that have made it a success.
SOLUTION
We imagined a fully virtual set and completely redefined the show’s graphic package. Blending sophistication, modernity and iconic references from the programme, this new art direction takes the show into a new dimension, celebrating two decades devoted to celebrity news and entertainment.
Opening credits
