JP4X4 CONCEPT
3D Motion • AI •
RENAULT
JP4X4 CONCEPT
CONTEXT
Renault unveils the Renault 4 JP4x4 Concept, “the beach adventurer,” during the 2026 edition of Roland-Garros.
CHALLENGE
Produce the full set of ultra high-definition visuals for the launch campaign, along with the 45-second advertising film.
SOLUTION
This project, combining 3D, artificial intelligence and photo retouching, required particular attention to the vehicle’s accuracy, from design and manufacturing details to material rendering and color interpretation. The concept car was first developed in 3D before being integrated into AI-generated lifestyle scenes set between beaches and forests, with extensive work dedicated to the consistency of shadows and lighting. As for the characters, also generated using AI, 3D was occasionally used to refine poses and ensure a natural, harmonious integration within each scene.
REVEAL FILM
