THE CARWALK
Motion 2D • Motion 3D •
RENAULT
THE CARWALK
CONTEXT
Renault unveils its new flagship on the Champs-Élysées: a spectacular three-level architectural achievement, punctuated by multi-format video walls.
CHALLENGE
Design playlists capable of immersing visitors in their discovery and experience of the spaces. Create events in tune with the seasons and during temporary exhibitions organized by the brand.
SOLUTION
Beyond adapting existing advertising films to the required formats, we develop immersive content that plays on the multisensory dimensions of the Renault brand. The radical nature of 2D and graphic motifs conveys the power of the design.
Refined 3D elevates desirability, while the boldness of the framing expresses modernity, in resonance with the architecture of the space.
For the Cliorama exhibition, we create a virtual linear display of accessories and graphic loops that interact with the materiality of reflections and transparencies.
The end-of-year holidays provided an opportunity to explore photorealism and trompe-l’œil, with the staging of detail-rich window displays in which Renault products appear in Santa’s workshop.
