DUO REVEAL
3D Motion •
MOBILIZE
DUO REVEAL
CONTEXT
Mobilize, the Renault Group brand committed to sustainable urban mobility, has asked the agency to produce the reveal film for its ‘Mobilize Duo’ electric micro-city car.
CHALLENGE
Sublimate the vehicle, highlighting its features through an aesthetic and exhaustive approach, combining exterior and interior views. Transcend the brand’s urban positioning.
SOLUTION
Our production approach combines continuous rotary camera movement with colored lighting effects. The recycled materials, camouflage pattern, elytra doors as well as the vehicle’s dashboard are all highlighted in turn. Tight, abstract shots and enigmatic backlighting add to the film’s reveal effect.
