LET'S UNRAVEL CHRISTMAS
Conception-rédaction •
ARTE
LET'S UNRAVEL CHRISTMAS
CONTEXT
The agency’s first collaboration with ARTE, which always takes an offbeat look at the festive season.
CHALLENGE
Designing an original on-air package, as well as a series of three idents. To appeal to the part of childhood that remains in every adult, with a hint of impertinence.
SOLUTION
We’re capitalising on the essential Christmas jumper. Using a realistic stop-motion approach, we wanted to make the jumper almost tangible, with all its fur and little flaws. On the aerial it unravels, in the idents it deforms, pulls and gets holes.
The 3 idents revisit traditional Christmas figures in a series of comical settings.
ON-AIR DESIGN
IDENTS
PROCESS
