STADE 2
2D Motion • Visual Identity •
France Télévisions
STADE 2
CONTEXT
Stade 2, a sports-focused talk show, is almost 50 years old and getting a makeover in the wake of the Olympics, which saw broadcast channel France Televisions break audience records.
CHALLENGE
Renew the show’s design, which has been airing on France 3 since 2019, and give more space to image.
SOLUTION
Keeping the fundamentals of the identity designed by the agency in 2017, we are continuing to cultivate a refined 2D approach to which we are associating a new, warmer colour range.