ÉMOTIONS EN SÉRIES
Conception-rédaction • Motion 3D •
WARNERMEDIA
ÉMOTIONS EN SÉRIES
CONTEXTE
Alors que la chaîne s’est lancée il y a plusieurs mois, le groupe américain cherche à renforcer la promesse de marque à l’antenne.
CHALLENGE
Incarner la promesse d’émotions d’une chaîne de télévision dédiée aux séries à travers ses idents.
SOLUTION
L’agence a créé dix idents opposant à chaque fois deux émotions contraires. Il en découle un univers de formes et de textures qui provoquent chez le spectateur les sensations ambivalentes liées à ce contraste émotionnel, amplifié par un sound design organique. Tour à tour, le spectateur expérimente le rire/la tristesse, l’amour/le dégoût, la colère/la sérénité, la peur/l’admiration, la terreur/la joie et la songerie/la surprise, ou inversement.
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MAKING OF
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