As part of the rebranding of its cinema package, Viasat World called on our creative studio to design their new idents.

To embody the promise of infinite variety in their programming, we imagined a single camera movement around the common sign of the four brands: the star.

The idents thus stage this sign in a succession of cinematic universes, each with its own graphic style.

The idents close with the same packshot showing the channel’s logo and come in 15, 10 and 5 second versions.

Each cinematic universe is reinforced in the image by sound design work that is complemented by a different musical theme for each channel.

Client: Viasat World

Conception & Design: 17mars

Music & Sound Design: People Are Sound