The alternative asset management group chose the agency to redesign its audiovisual content package.
To meet the brand’s various communication objectives, the agency designed a dozen editorial formats, divided into four families, each corresponding to a type of speech.
A modular graphic vocabulary, drawn from the corporate identity, has been implemented in order to brand the offer in a transverse manner.
The resulting design charter allows the identity of each format to be fully expressed while, at the same time, facilitating the legibility of the whole.
The branding work also includes the scenographic elements used during shooting, such as furniture and backgrounds.
Finally, the agency defined a production guidelines based on several shooting set-ups that meet the needs of each format.
Find the new Tikehau Capital formats on LinkedIn, Youtube and the group website.