The Precious Constellations

World leader in high jewellery, Chaumet entrusted us with the design and production of its 2019 Christmas campaign.

As actual stars, the film of the campaign places the 5 star pieces of the brand in the immensity of the universe – and takes the spectators on an interstellar odyssey.

The starting point of this campaign was an interview given by the astrophysicist Patrick Michel. In this interview, he recalls that gold, platinium and other precious metals used in jewelry comes from asteroids that fell to earth, at the dawn of time. 

Riding on the launch of The Skies of Chaumet collection, this campaign emphasizes the celestial tropism of the brand combining majestic grandeur with high graphic finesse.

Produced in the agency’s graphic studio, the campaign is deployed in different versions of the central film (video loops, stories) and in the form of web banners. A digital press presentation and back-lighted posters complete the campaign.

The end of the year festivities being a major event, the campaign helps Chaumet to capitalize on powerful visual storytelling at a time where attention is highly solicited.


Client: Chaumet

Conception: Chaumet x 17mars

Design: 17mars