TF1 Séries Films
French TV network TF1 turned to 17mars to create a brand identity for its premium series and movie channel.
We came up with a logo that plays shapes off of one another in a way that unequivocally links the brand to its parent channel while affirming its separateness. This positioning led us to create animated visual content where blocks and frames pivot around an axis in a choreography of reflected light and changing perspectives.
We also designed ad breaks, developing a concept that can be recreated in an infinite number of versions. Using iconography from the different genres broadcast on the channel, we showed the beginning and end of a story, letting the viewer imagine the plot line between the two.
Conception and design: 17mars