Gulli, France’s top kids’ TV channel, turned to 17mars to overhaul its brand. We developed a set of words and phrases to solidly anchor the brand’s messages of growth, collectivity, and diversification.

We broke the logo down, giving the shapes and colors space to play, run, jump, and bounce. Each element of the logo is a character and, together, they explore the land of make believe.

Our visual content blended flat and 3D design to surprise, delight, and elicit giggles! The Gulli brand is all about experimenting and having fun.


Conception and design: 17mars
Music: Start-Rec