Future Z

For the launch of Puma Football’s Future Z 1.3 Instinct, LaFourmi reached out to us for the art direction and executive production of their activation campaign’s hero film.

Our creative team simultaneously explored the instinctive character of the product, playing with the animal metaphor, and the technological dimension of the shoe with special attention brought to materials and textures.

Client: Puma

Direction & design: 17mars