Emotions in Series
To reinforce Warner TV’s brand promise on air, we created a series of six idents, each of which set two opposing emotions against each other.
Each emotion is staged through a universe of shapes and textures provoking the very sensations in the spectator that trigger the emotion.
Supported by organic sound design, the emotions expressed are laughter/sadness, love/disgust, anger/serenity, fear/admiration, terror/joy and wonder/surprise.
The emotional elevator that results from the sudden shift from a negative to a positive emotion (or vice versa) best sublimates the user experience.