The Precious Constellations

The ‘Maison’ of high jewellery Chaumet entrusted us to conceive and produce their 2019 Christmas campaign.

The film, at the heart of the mechanism, places the 5 ‘star’ pieces from their catalogue in the immensity of the universe, as real stars.  It takes the spectators on an interstellar odyssey.

The starting point of this campaign was an interview given by the astrophysicist Patrick Michel. In the interview, he recalls that gold, platinium and other precious metals used in jewelry comes from asteroids that fell to earth, at the dawn of time. 

Riding on the launch of The Skies of Chaumet collection, this campaign emphasizes the celestial tropism of the brand combining majestic grandeur with high graphic finesse.

Produced in the agency’s graphic studio, the campaign is deployed on the social networks in different versions of the central film, video loops, stories and web banners. A digital press presentation and back-lighted posters complete the campaign.

The end of the year festivities being a major event, the campaign helps Chaumet to capitalize on powerful visual storytelling at a time where attention is highly solicited.

 

We are displaying here some of the alternative graphic approaches created at the beginning of the project.

Conception: Chaumet x 17mars

Design: 17mars