While the discipline is in the process of being authorized in France, Vivendi Sports commissioned us to design the visual identity and TV packaging of the new Afro-European MMA league: ARES Fighting Championship.

Equipped with powerful markers, this new identity aims to convey an image of respectability and to standardize the discipline, by erasing its most sulphurous aspects.

We created an original typography, which draws its inspiration from Greek mythology and is in line with Vivendi Sports’ logic of linking the discipline to its ancestor: Pankration from Greek antiquity.

We have imagined a multi-use, flexible and scalable brand territory. 


Client: Vivendi Sports

Conception & design: 17mars

Music: Contour Studio