We created the visual identity and broadcast design of ARES Fighting Championship, the new professional mixed martial arts league (MMA) launched by Vivendi Sports.

Equipped with powerful markers, this new identity aims to convey an image of respectability and to standardize the discipline, by erasing its most sulphurous aspects.

We created an original typography, which draws its inspiration from Greek mythology and is in line with Vivendi Sports’ logic of linking the discipline to its ancestor: Pankration from Greek antiquity.

We have imagined a multi-use, flexible and scalable brand territory. 


Conception et design: 17mars

Music: Contour Studio