French TV network France 4, which targets younger audiences, turned to 17mars to design its holiday theme.
We chose the advent calendar as the underlying concept for a “Christmas countdown” in three stages designed to delight viewers of all ages.
Each of the fourteen stories produced features an animal busy with Christmas preparations taken by surprise as a gift joyfully appears. Each story was broken down into four segments, which were broadcast in pairs of two.
Conception & design: 17mars
Sound Design: Studio 31db