AUGMENTED OLYMPICS

AUGMENTED REALITY

AUGMENTED OLYMPICS

CONTEXT

The “Augmented Olympics” experience brings contextual information related to the Olympics and its competitors thanks to augmented reality. Around the stadium, the device propels the visitor into a persistent environment allowing them to know about the trials in real time (scores of specific athletes, broken records, number of medals won by a country) through a virtual monument displayed in augmented reality. Persistent device allowing him to be informed in real time of the progress of the events (results of the scores of an athlete, beaten record, number of medals won by a country) through a virtual monument in augmented reality.

This monument, common thread of the competition and static at first, is brought to life when seen through one’s smartphone and its dedicated app. It guides the visitors and brings an entertaining element to their experience. This virtual structure and avatar of the competition is used to enhance the stadium setup and launch the trials as bumpers embedded on on-air broadcasting.