KEEP IT REAL

CONTEXT

Keep It Real started with a typographic vision. First step, draw expressive and singular letterings. Secondly, try to bring the letters to life, embody them. To do this, we drew inspiration from the codes of rap music videos: frantic editing, exaggerated focal points, visual and colorimetric hallucinations, assertive media mix. Artificial intelligence becomes our ally: with it, we created an original music, and generated animated images to amplify our vision. Paradoxically, Keep It Real becomes our UFO, a daring hybrid work questioning and pushing back the boundaries of reality while drawing inspiration from it.

PROCESS

STILLFRAMES